9860824474
Start of a new business
Overview
Homerunners is a business platform that helps anyone in India to earn a secondary income from the comfort of your home. It enables to become a reseller, creating a relationship with customers.
This platform provides users with the tools and resources to start your own business. With Homerunners, people can take advantage of established network and become part of a community of successful resellers.
Live App
How I got Introduced
Initially project was offered to external agency due to unavailability of internal team in such a short time.
Upon the escalation of inappropriate deliveries from external agency, the company's CTO requested me to handle the project
External Agency
In house
Design Started
Design got escalated
Design failed in Usability testing
Started working on design
Hold the contract of External Agency
Successful usability testing
Template created to use it for other projects
8 Weeks
My Responsibilities
Design Plan aligned with product manager
Team Alignment
Primary Research UX
Secondary Research UX
User sentiment map
Task Flow & Information Architecture
Low & High Fedelity Wirefra
Visual Design
Usability Testing
Usability Analysis
Product Recurring Tasks
Success Criteria
Primary tasks should be completed in 3 clicks
NPS Score should be more than 80
User should be able to call all the products in less than 10 mins
New introductions should be explicitly standout
App should look better than competitors app
Process Followed & Plan of Activity
Design Thinking
Implementation
Literature Review
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Opening up decision making: making sense of entrepreneur and reseller business‐to‐business strategies Journal of Business & Industrial Marketing ISSN: 0885-8624
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Partnering with Resellers in Business Markets, John A. Weber
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Buyer–Seller Relationships in Business Markets , Joseph P. Cannon jpcannon@lamar.colostate.edu and William D. Perreault, Jr
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Reseller adoption of manufacturers' e-business tools: The impact of social enforcement, technology–relationship fit and the mediating role of reseller benefits, Talai Osmonbekov
Competitors in Market
Direct Competitors
Indirect Competitors
Features Comparison
Persona Mapping
User Mapping
Who are my users ?
User Base is from : Tire 1 & Tire 2 Cities
Customer Mapping
Qualities expected
Device Friendly
Price Seekers
Home Delivery Requesters
Who are my Customers ?
Qualities expected
People Connect
Trustworthy
Device Friendly
User Persona
(Starting point 1 out of 5)
Task Flows
Information Architecture
Wireframes
Design Decisions
Study Conducted to understand user psychology
Business case canvas - For Scenario when sales executives were de-registering the app
Key Problem ; Higher attrition rate of sales executives in the month of June & July 2021
Key Users : Sales Manager & Central COPS team
Issue occur due to : KPI defined for Sales Manager to bring more sales and rights given to change incentive structure
Solution : Hiring pitch change | Sales Manager app change | Central cops dashboard | Platform for the sales people to raise concern
Output : Attrition rate reduced by 80%
On ground visuals with actual users
Design System
For User Experience, UI Design & Graphics
